Unlocking Global Sales on Etsy in 2023: A Data-Driven Guide to Going International

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February 8, 2024

Introduction to Selling Internationally on Etsy

Are you considering expanding your Etsy shop's reach to international customers? With a growing e-commerce market and advanced shipping solutions, selling internationally on Etsy could open your business to a world of new opportunities. Understanding buyer preferences, shipping logistics, and customs regulations is essential to make an informed decision on whether to go global with your Etsy store in 2023.

Understanding Etsy Buyers' Global Shopping Habits

Recent data suggests a strong willingness among Etsy buyers to purchase from international sellers. A survey of 1,010 Etsy shoppers revealed that 56.3% were prepared to buy from overseas shops, with an additional 28.7% considering it. This indicates a substantial market for international sales.

Navigating Concerns and Obstacles

Certain factors do make buyers hesitant, however. Language barriers, for example, raise concerns for 21.1% of shoppers. Thankfully, Etsy's translation tools and external resources like Microsoft Translator can help bridge this gap. Customs issues also present a hurdle, flagged by 35.1% of buyers. Detailed and accurate completion of international shipping labels is critical for minimizing these worries.

Addressing Shipping and Costs

Two primary concerns for customers considering international purchases are shipping duration and cost. Over 67% of surveyed shoppers expressed anxiety over shipping times. Addressing this, proactively communicate estimated delivery timelines through your Etsy listings and stay vigilant on shipment tracking. Although 69.8% of buyers are troubled by shipping costs, transparent pricing—including all potential import duties and taxes owed by the buyer—can alleviate such concerns.

Is International Selling on Etsy Worth It?

Etsy provides an avenue to considerably widen your customer base internationally. Though it initially seems daunting, leveraging the right tools and strategies can streamline the process. Ultimately, by embracing thorough research, transparency with customers, and efficient shipping practices, you can successfully manage international sales and potentially boost profits on Etsy.

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Frequently Asked Question about Selling Internationally on Etsy

What are Etsy buyers' major concerns about buying internationally?
Language barriers, customs and import duties, shipping times, and shipping costs are common concerns among buyers.
How can I address buyers' concerns over international shipping times?
It's recommended to clearly communicate shipping times across various sections of your Etsy shop, including listings and FAQs, and to monitor potential delays through tracking.
Should I include import duties and taxes in my pricing?
No, import duties and taxes are the buyer's responsibility, but ensuring they're aware of these potential charges is crucial.
Can offering free shipping increase international sales?
Offering free shipping may attract buyers. Including shipping costs into the item price can make your products more appealing in searches for items with zero shipping fees.

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