Optimizing Print on Demand Jewelry Sales on Etsy: A Deep Dive Into Awkward Styles and ShineOn

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February 8, 2024

Introduction

With Valentine's Day around the corner, there's a growing interest in selling print-on-demand jewelry, particularly on Etsy. This comparison between Awkward Styles and ShineOn provides valuable insights into each platform's offerings, from sign-up ease to pricing and product quality—crucial elements for any seller aiming to capitalize on the jewelry market.

Ease of Use

Starting with Awkward Styles, the platform impresses with its user-friendly sign-up process, which is both fast and free. Their catalog boasts a variety of jewelry options, from necklaces to bracelets. ShineOn’s journey to integration, however, was less seamless. Though they eventually introduced direct Etsy integration, there were initial hurdles, including a months-long setup process.

Product Pricing

When it comes to the cost of products, both platforms are quite competitive, typically ranging from $13 to $15. ShineOn may have a slight edge since lower prices are linked to consistent sales volume, while Awkward Styles offers steady pricing, beginning at approximately $11.95.

Design Templates and Personalization

In the realm of templates, Awkward Styles stands out with over 120 design templates that serve as inspiration or a foundation for your creations. These templates are fully customizable, enabling easy personalization—a key competitive advantage on Etsy. On the flip side, ShineOn provides PSD templates for message card jewelry, delineating design zones and providing layers that assist in creating mock-ups.

Mock-ups and Marketing Assets

Both platforms offer a selection of mock-ups. Awkward Styles excels with a diverse array that includes a standout model mock-up that can be cleverly cropped for an engaging primary thumbnail. Enhancing their eCommerce strength, Awkward Styles even allows adding videos to product listings, leveraging Etsy's autoplay function to capture shopper attention—an option currently unavailable with ShineOn.

Quality and Presentation

Addressing product presentation, Awkward Styles offers an upscale magnetic box that enhances perceived value. Future incorporations such as leather and LED boxes propose further differentiation. In contrast, ShineOn's Luxury Box incurs an additional cost. Regardless of the packaging, both platforms maintain a strong commitment to delivering high-quality jewelry items.

Conclusion

Ultimately, both Awkward Styles and ShineOn bring valuable perspectives to selling print-on-demand jewelry on Etsy. Awkward Styles shines with ease of use, customizable templates, and innovative marketing assets, while ShineOn focuses on optimizable pricing with sales volume. Sellers are encouraged to consider their specific business needs and customer preferences when choosing between these platforms for a successful Etsy venture.

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Frequently Asked Questions about Selling Print on Demand Jewelry on Etsy

What makes Awkward Styles easy to use for new sellers?
Awkward Styles provides a simple sign-up process, a free-to-access catalog offering various jewelry products, and pre-designed customizable templates which make launching new products a breeze.
How does ShineOn's direct Etsy integration enhance seller experience?
ShineOn’s direct integration streamlines the order fulfillment process by connecting the Shopify platform directly to Etsy, although users have reported varied experiences with the setup.
Will using pre-made templates for print on demand jewelry limit originality?
Not necessarily. Pre-made templates are starting points that offer customization options for sellers to infuse their own creativity and design unique pieces for their customers.
Can Awkward Styles' mock-up videos be used in Etsy listings?
Yes, Awkward Styles provides the option to include videos in Etsy listings, a feature which can help increase conversion rates and improve customer engagement.
What’s the advantage of ShineOn's PSD templates?
ShineOn's PSD templates guide sellers in creating designs that fit perfectly within the product's parameters, ensuring high-quality visuals for their jewelry pieces.
How important is packaging for selling jewelry on Etsy?
Packaging can significantly influence customer perception, adding value and sophistication to the product. Awkward Styles’ magnetic box exemplifies thoughtful packaging that can differentiate a product in the marketplace.

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